Google Ads Management For Detailers

Use the power of Google Ads to generate leads and customers in your business. Unlike SEO where it takes 9 months to see results, with Google Ads, you can start getting results in 30 days or less.

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3 Key Parts to a Successful Google Ads Campaign

The goal of your Google Ads campaign should be sustainable and profitable. That’s why every campaigns needs these three elements:

1. Optimized Google Ads
The nuts and bolts of your Google Ads campaign needs to be dialed in. You don’t want to waste your budget on keywords that are irrelevant or getting clicks and calls from potential customers who aren’t even in your area.

There’s many nuance setting to optimize, but even overlooking one setting can be the difference between getting paying customers or wasting your budget on junk.

2. Optimized landing page
One of the most common mistakes I see is sending your paid traffic to your homepage. You’re losing a ton of opportunities.

You need to have a dedicated landing page that’s optimized for converting paid traffic into leads and customers. You can have the most optimized Google Ads settings but if you’re landing page isn’t good, you’re not going to get the results you want.

3. Optimized sales process
A big part of having a successful Google Ads campaign has nothing to do with Google Ads. You need to have a well-oiled sales process to convert those leads into paying customers.

People will often say thing like, “The leads aren’t good” but the reality is their sales process isn’t good. In order to make your Google Ads sustainable and profitable, amongst many other things, is you need to have a optimized sales process to convert leads to customers, increase your average ticket price by upselling, and know your numbers on what to charge.

You Can't Scale an Unprofitable Business

“I tried Google Ads but it didn’t work for me”.

Here’s the cold hard reality…

If your business is running on very low profit margins, throwing money at Google Ads to get more leads and customers won’t fix that.

You can actually grow your way to failure. A lot of the detailers I worked with have to fix their backend numbers in order to make Google Ads sustainable and profitable.

Here’s what that means:

Increasing your prices to hit your actual hourly rate goal
Tracking your jobs so you know how long you’re taking and whether or not you’re profitable
Working a smaller service area so you have better route density
Sending quotes to your leads through your CRM so you can track your close ratio
Improving your sales process to increase your close ratio
Increasing your average ticket price by upselling more

You can spend $2,500 per month on Google Ads, but if you don’t have improve on the things listed above, you’ll have a harder and harder time being profitable.

You can have a fully booked out schedule with 3 jobs on everyday and still go out of business.

What's the price?

Our monthly Google Ads Management fee is $350 per month for accounts spending under $1,000 per month.

There’s no contract of any kind. We use your website to create the landing page. We keep things very simple to generate you results.

Listen and Take Action

Want to handle your own marketing efforts? Check out my podcast, The Detailing Business Class Podcast.

I publish episodes covering topics like search engine optimization (SEO), Google Ads, sales, hiring, and a lot more. You can find the podcast on YouTube, Spotify, or iTunes.