Turn Your Website Into A Customer Generating Machine
Create longterm growth by ranking your website on the first page of Google to generate more leads and book in more customers 🚀
Your website should generate you customers on a consistent basis... if it's not, something is wrong.
If you’re like me, you’ve tried passing out business cards, spent money on Facebook ads, and posted discount specials on your social media page to get customers.
And the results usually aren’t great. You end up booking customers who want the most work for the cheapest prices.
I tried other things like doing giveaways, creating a website, and implementing a referral program.
Some of those strategies worked. Some were total duds. But one of those strategies changed my entire business – and the crazy thing is it’s nothing new or innovative.
A lot of people like to talk about how they’re their own boss. They set the terms and conditions of how they run their life.
In reality, only a small percentage of detailers will actually run a profitable and sustainable business.
It takes a lot of hard work and time to build something with actual value.
I wish I could tell you that once I started my business, things took off and I made a ton of money with no problems.
Unfortunately, that isn’t what happened. It was the complete opposite.
I started my business in 2011 and for the next four years, I struggled to get paying customers.
Week after week, I’d try different marketing “tactics” to get customers and always saw lackluster results.
And I’m not alone. Many detailers struggle with getting customers and making money.
But what if it didn’t have to be this way?
What if you could grow your business without chasing customers and charge higher prices? 🤔
As I mentioned, most detailers are going to struggle with their business.
And the reason why they struggle might surprise you…
It’s not because your market is oversaturated with detailers.
It’s not because there are too many “cheap” detailers in your area.
It’s not because of the tools and products you don’t have.
The reason you’re not getting more customers is because you don’t have a reliable marketing channel to generate a consistent flow of qualified traffic, leads, and sales.
That’s it.
You simply need to get more people to know about your business and what you offer.
This would solve their problems:
The more people that know what you offer, the more people that will reach out to you when they need detailing services.
And of course, the more customers you book in your schedule, the more money you make and the easier it is to grow your business!
Here’s the million dollar question:
How do you get more people to know about your business?
Well, it should be no surprise that it comes down to marketing your business.
If you can solve this specific problem, your business (and life) become much easier.
What’s one thing you can do to make growing your business 10x easier?
There’s a lot of things you can focus your time and energy on. You can learn about marketing, sales, customer service, bookkeeping, taxes, and more.
But that doesn’t mean each one is equally impactful to get customers and make money. You can easily spend most of your time on the wrong things and not make any progress.
Most detailers struggle with getting customers. And that’s where they need to spend most of their time and energy on.
For instance, if you want to:
👉🏽 Buy more tools and products to increase your detailing efficiency
👉🏽 Hire a helper to cut your time down in half
👉🏽 Hire a part-time employee to help you handle the schedule
👉🏽 Rent a shop or buy a bigger van to expand your business
… then your main priority should be to book in more customers and generate more revenue.
It sounds pretty basic, yet 90% of detailers that I speak with have this problem.
But there’s good news to this- you can fix it.
You need to create a lead generation machine that’s always working for you.
This will dramatically help you consistently book out your schedule and grow your business.
Once I figured this out, my business was never the same 🚀
It took me four years to figure this out…
Between 2011 to 2014, my business was struggling.
I was lucky if I’d get two phone calls a week… and that would be a good week 🤦🏽♂️.
And I don’t mean I booked in two jobs. It just means two random people called me wanting more information.
Then in 2015, I started to get three phone calls per day.
I went from getting 8 calls a month to 90 calls!
Pretty big difference, right?
Does that mean every single person turned into a customer?
Absolutely not.
There were still plenty of people who were not the right fit for me and said I was too expensive.
So how did I do this?
Over the last 10 years, my number one marketing method to generate leads and sales has been search engine optimization (SEO).
This is when you rank your website on the first page of Google for specific keywords in your area.
So if you’re in Austin, you’d want to rank for keywords like ‘car detailing austin’ or ‘mobile detailing austin’.
That way when someone searches for a detailer in Google, you’ll be one of the first results they click on.
Regardless if you’re just starting or have been in business for years, SEO can be one of the most effective methods to get more leads and customers.
Three reasons why you should invest in SEO right now
Every detailer wants to see results now. They can’t want to wait weeks or months to make progress. And that’s exactly what SEO requires from you. A lot of work and patience to produce results.
But that’s why I think SEO is one of the best marketing strategies: most detailers aren’t willing to commit to it.
Here are three reasons why you need to focus on search engine optimization…
Reason #1: Customers are actively searching for the services you offer and are ready to buy
When someone searches in Google for detailing services, it means they’re aware of their problem.
They know their car is dirty and they want someone to fix it. And they’re actively searching for the right detailer to get the job done.
With SEO, you’re not approaching random people in a parking lot and handing them your business cards.
You’re not paying for ads on Facebook or Instagram.
When you turn your website into a lead generation machine, the customer comes to you.
They have a problem.
They want someone to fix it.
They’re looking for the right detailer.
Once you position yourself as the professional detailer that can get the job done, your schedule is going to be booked out.
“I was searching in Google and found your website. You had great reviews and I saw photos of your work so I decided to call you.”
These are the exact words customers tell us.
It makes growing your business 10x easier when you have your ideal customers come to you.
When someone calls us, they’ve already read our reviews, seen our work, and seen the prices. Now they’re just calling to ask a few questions and setup an appointment.
Reason #2: It’s a passive method of generating consistent leads
Instagram, TikTok, or Google Ads are great platforms to get customers… if you post everyday or keep spending money.
If you’re posting once per day, Monday through Saturday, you’ll build traction on Instagram and TikTok.
But what happens when you stop posting? You immediately see a dip in performance.
Your views, followers, and comments go down because you’re not posting new content.
That’s not how it works with search engine optimization.
SEO takes a lot of upfront work and time to see results.
You’re creating dozens of pages, building citations, acquiring backlinks, updating p photos, etc…
And it takes weeks and months to see the progress you’re making.
But once you’ve done the bulk of the work and you’re ranking on the first page of Google, it’s minimal maintenance work you have to do to stay on the first page.
I’ve gone six months without doing anything to my website and it has continued to generate leads and customers for us.
That means while we’re working on a customer’s car or taking the day off, people are still finding our website and contacting us for more information.
With Instagram and TikTok, you have to consistently post new content everyday in order to build traction. When you stop posting, you see a decrease in engagement.
SEO on the other hand, is a lead generation machine that works 24/7 for you once it’s setup and optimized.
Reason #3: Most detailers will not invest the time or energy into SEO
This is one of my favorite reasons!
There’s no doubt that SEO is a lot of work. There might be a bit of a learning curve to start optimizing your website.
You’re not going to see dramatic results overnight. It takes months of work and even longer to make any meaningful progress.
Yet, that’s exactly why I’m a huge fan of SEO.
Most detailers are not willing to invest their time and energy into SEO simply because it takes too long.
They want to see results now so instead they start posting on TikTok or spending money on Instagram ads.
That gives you a major advantage against your competitors.
You’re not competing against everyone else whose posting the same kind of content on Instagram. You’re one of the few who will have a properly optimized website that ranks on the first page of Google generating leads.
Meanwhile, other detailers are attending car shows, passing out flyers, or posting on Facebook groups trying to get customers.
This will make an impactful difference on your business.
Don’t do what most detailers do
It’s not hard to be an average detailer.
Just do what everyone else is doing.
But if you want to build a sustainable business for the next 5 to 10 years, then you need to do something different.
One of the biggest problems most detailers face is getting more paying customers. They don’t have a marketing system in place that generates a consistent flow of leads into their business.
It’s hard to have fun running a business when you’re constantly stressing about customers and making money.
You lose motivation over time when your phone isn’t ringing and your schedule isn’t getting booked out. This is what leads a lot of detailers to get burnt out.
With SEO, you can turn your website into a lead generation machine that works 24/7 for you.
Whether it’s 3am, 9am, of 11pm, your ideal customers are finding your website online, reading your content, and contacting you for your services.
Instead walking around parking lots and handing out your business cards, it’s time to develop a system that attracts customers to your business.
Your website is your online salesperson. It’s working for you 24/7 and it never gets tired.
When someone searches for detailing services in Google, your website is there to put your best foot forward.
By being on the first page, you’ll get your ideal customers clicking on your website and contacting you for your services.
It’s not just about creating a website. You can do that in 30 minutes or less.
Just because you “built” a website doesn’t mean you’re going to get customers. There’s so many detailers with websites that never get any traffic, clicks or leads.
Simply buying a domain, adding some photos, and putting your logo on the website won’t do anything.
So if you’re ready to turn your website into a lead generation machine, you’re in the right place…
Hi! I’m Oscar 🙋🏽♂️
My name is Oscar and I’ve been teaching people how to start and grow a detailing business since 2015.
I’ve ranked three different detailing websites on the first page of Google using the exact same methods to prove the system works.
This course, SEO For Detailers, teaches you everything Google to generate more leads and sales.
This is exactly what I needed when I started my business in 2011.
Introducing…
SEO For Detailers
This is my complete training system that teaches you how to rank your website on the first page of Google to turn your website into a lead generation machine.
Here's what's you get ☝🏽
SEO For Detailers is my complete, step-by-step SEO system to rank your website on the first page of Google to generate a consistent flow of leads and sales 24/7.
This course is teaches you proven strategies to fast track yourself to success.
It’s broken down into simple, step-by-step lessons that allow you to walk through each of the 5 phases of ranking your website on Google.
Each lesson will leave you with an easy-to-follow action item so you can methodically implement what you’ve learned.
No guesswork.
No reverse-engineering.
No more blog posts or podcasts.
Just follow the plan.
SEO For Detailers isn’t just a course. It’s a master class and coaching system designed to take you by the hand and teach you what you need to know to get your website on the first page of Google.
Here’s what you get when you enroll…
Phase One: Keyword Research
In this module, you’ll learn how to choose the proper and profitable keywords to generate traffic to your website. If you miss this part, you’ll end up wasting months of your time and energy.
Keyword research sets the foundation for your SEO campaign. Safe to say, this is important. You’ll learn:
👉🏽 The importance of keyword research
👉🏽 How to identify the different types of searcher intent
👉🏽 How to align your services to the keywords you’ll research
👉🏽 How to find your profitable keywords with the Google Keyword Planner
👉🏽 How to use other online tools to find profitable keywords
👉🏽 How to organize and analyze the keywords (keyword mapping)
👉🏽 And much more about keyword research
Phase Two: On-Page Optimization
In this module, you’ll learn and implement all the action items you need to ensure every page you create on your website is properly optimized for Google.
Each page will have a purpose and will fit into the puzzle of your overall campaign. You won’t be wasting any more time trying to piece your website together! You’ll learn:
👉🏽 Why you only need to target one keyword per each page your create
👉🏽 Why you shouldn’t duplicate content (and how to avoid it)
👉🏽 How to create SEO friendly URLs
👉🏽 The types of pages you need to have on your website
👉🏽 How to get more clicks on your website versus every other website
👉🏽 How to link all your pages together so they work in harmony
👉🏽 And much more about on-page optimization
Phase Three: Citation Building
In this module, you’ll learn how to tell Google where you’re located so you can get ranked. This is one of the easier, yet very effective strategies to boost your SEO in a relatively short time frame.
Even better, building citations is an almost a set-it-and-forget-it action item. The more important part is you get it right the first time. If you make a few errors, that’s where things get ugly. You’ll learn:
👉🏽 The importance of local citations and the impact on your business
👉🏽 How the local search ecosystem works
👉🏽 How to easily create your local citations
👉🏽 How to audit your existing list of citations
👉🏽 Where to find local citations to build
👉🏽 And much more about citation building
Phase Four: Link Building
In this module, you’ll learn how to take your website from “good”, to a powerhouse in your local city. Building links can give you significant growth in your overall SEO campaign.
If you skip out on the link building phase, you won’t see nearly as much growth as you could. This means you’re leaving more money on the table.You’ll learn:
👉🏽 The importance of link building
👉🏽 13 things to keep in mind when it comes to acquiring backlinks
👉🏽 Proven link building strategies
👉🏽 And much more about link building
Phase Five: Online Reviews
In this module, you’ll learn how to become the primary choice detailer in your city. Reviews can make or break your SEO efforts.
You can be ranked number one in Google for your keywords, but without a proper review strategy in place, you won’t get as many people reaching out to you. You’ll learn:
👉🏽 How to build instant trust with your online reviews
👉🏽 Where you should get your online reviews
👉🏽 A systematic process on how to acquire reviews
👉🏽 What to do if you get a negative review
👉🏽 And much more about online reviews
And there's more...
Resource #1: Access the SEO For Detailers Community
This is a private community where you and other like-minded detailers are actively working on growing their business and ranking their websites.
This is also where you get direct access to me to help you!
Need me to review a specific page? Just ask.
Need help writing more content? Just ask.
Need help choosing what keywords? Just ask.
Resource #2: Publish with Squarespace mini-Course
Creating a website is much different than optimizing your website for Google. In this course, I take you through how I use Squarespace to create a brand-new website from scratch.
You don’t need to know anything about web design, graphic design, or coding. Squarespace makes it very easy to get your website up and running while making it look modern and easy-to-use. You can use any website platform you’d like and still learn from this training.
Resource #3: Write Engaging Copy mini-Course
Words matter! This is a short and actionable course that teaches you how to write better content for your website so you can better educate and demonstrate the services and value you offer.
This will increase your conversation rate and have more people filling out your forms or giving you a call.
These are the same methods I use whenever I’m working on a website. They’re fundamental elements that can transform the way you potential customers perceive your business.
Resource #4: Monthly Live Coaching Calls
Once a week, I’ll host live coaching calls so we can go over your website, get direct feedback from me, and answer your questions. You’ll be able to submit your questions ahead of time just incase you can’t make it to the live call.
The coaching calls will be saved so you can access them at a later date. This is the best way to get one-on-one help from me!
Get instant access to the entire program
Join today and your membership rate will never increase, even when we raise the price for future members!
✅ Immediate access to the entire SEO For Detailers program
✅ Access to Write Engaging Copy Mini-Course
✅ Access to Publish with Squarespace Mini-Course
✅ Access to the SEO For Detailers community
✅ Get your questions answered directly by me
Try SEO For Detailers 100% risk free for 14-days
You will have 14 full days to go through the course 100% risk-free. If you feel as if the course just didn’t work for you, send me an email, show me that you gave the course an honest effort, and I’ll issue a prompt refund where you’ll get 100% of your money back.
Note: If you’re buying this course because you want a magical pill that will make your business successful without you doing any work, this is not for you.
To grow your business, it requires a lot of work, commitment, and patience. If you’re lazy, don’t buy this course.
If you do opt to refund the course, I require you to submit a few assignments to show you given it an honest effort. If that isn’t something you’re cool with, I understand. This course probably isn’t a good fit for you.
Frequently Asked Questions
Will this course continue to be updated? And will I get access to future versions?
Yes! The course material has gone through multiple updates over the years. I delete what’s no longer necessary, add new lessons, and update any relevant information. The local SEO landscape will evolve as time goes on and I’ll keep the course updated with the changes.
How much more content is in the course vs. the videos you publish on YouTube?
I’ve only published a handful of videos on my YouTube channel about SEO. That means little-to-no information is shared from in the course that I have on my channel.
The course content is hyper-focused to one goal: get your website on the first page of Google. The course gives you everything you need to be successful.
What if I’m starting from step 0? No audience. No website. No tech skills?
This will absolutely work for you. There is no perfect starting point. The best thing you can do is start. When I started back in 2011, I had no idea about anything when it came to marketing or websites.
If I can do it- so can you. What’s more important is having an open mind to learn new skills so you can achieve your goals.
How long will it take to complete the course?
The course is self-paced. You can move as fast or as slow as you need. If you can spend 30 to 60 minutes per day on the course, you can finish 80% of the work within 70 days.
It all goes back to your level of action and commitment. If you’re going through the course, using the checklist and templates provided, and reaching out to me for help, you can move through this quickly.
What if I’m not a technical person?
You don’t need to know about website design, coding, or graphic design. This is not a requirement and is not necessary.
But just like with any new skill you start, there’s going to be a learning curve to understand and implement the material. As long as you can move your mouse around and use a keyboard, you’re qualified enough to work on your own SEO.
And remember, SEO For Detailers is a complete step-by-step system with personal coaching. If you need specific help, just ask me!
Do I need a website in order to work on my SEO?
Yes, you do. Creating a website with Squarespace takes no time. There’s a bonus mini-course called Publish with Squarespace that helps get your website up and going.
You only need a basic website. We’re not trying to win any awards. All you’ll be adding is text and photos. The good thing is regardless of what website platform you choose, the content inside of SEO For Detailers is applicable.
Can I learn how to do SEO on my own?
Of course! Just like I did, you too can learn SEO by reading a bunch of blog posts, hiring coaches, watching YouTube videos, and figuring things out on your own through trial-and-error.
The only problem is how long will that take you? You can save money but how much time is lost in trying to piece everything together yourself?
There’s a lot of little things that goes into optimizing your website that you won’t see from the outside.
If you don’t want to waste time with the hassle of figuring out this whole SEO thing on your own, you can join SEO For Detailers where I’ll take the guesswork out of it.
All you’ll need to do is sit down, do the work and see the results come in.
Get instant access to the entire program
Join today and your membership rate will never increase, even when we raise the price for future members!
$99 / month
✅ Immediate access to the entire SEO For Detailers program
✅ Access to Write Engaging Copy Mini-Course
✅ Access to Publish with Squarespace Mini-Course
✅ Access to the SEO For Detailers community
✅ Get your questions answered directly by me
It’s time to grow 🚀
Many detailers will waste too much time “trying different marketing tactics”, only to finish with no results or progress.
You can read countless books and watch endless Youtube videos about growing a business. But if you don’t have a way to combine it all together into a practical and actionable plan, you won’t reach your goals.
So many detailers want to quit their job and go full-time into their business but don’t have enough customers to support their lifestyle.
I see it happen all the time.
Instead of focusing on growing your business, you end up being stressed and try to survive with the little money you have left. .
The good news is, it doesn’t have to be like this.
You don’t have to hope and pray that something happens in your business. You have the power to make the change happen.
If you want more traffic, leads, and sales, then it’s up to you to make that happen.
I wouldn’t be where I am today if I didn’t focus on SEO in 2014. It took a lot of time and work, but it paid off in the end.
Don’t go through the frustrations I went through. Put yourself on a path to success.
SEO For Detailers is the system that will bring clarity and direction to your business.
