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Turn your website into a customer generating machine with SEO to grow your detailing business
A lot of detailers complain that their website doesn’t bring them any leads or customers. And it’s true. If your website isn’t properly optimized, you won’t get any results (even if you have the most modern looking website).
Of the hundreds of websites that I’ve seen over the years, it’s always the same common reasons that they’re not performing. The website only has a couple of pages with little to no content, no kind of optimization, or they put no thought into their Google Business Profile.
Book a 30-minute call so we can chat and see if we’re a good fit for each other.
This is search engine optimization (SEO). It’s an organic form of marketing where you rank your website on the first page of Google for specific keywords in your area.
Someone might search for ‘paint correction austin’ and your website will be one of the options that show up. They click on that link, they read your website, and then give you a call or submit a form.
This is the opposite of running ads on the Google Ads platform. That’s called pay-per-click and you pay Google every time someone clicks on your link.
In other words, SEO is a “free” method to get customers while Google Ads requires you to spend money to get customers.
The goal is to create a powerful SEO website that’ll produce sustainable, long-term results. This is a key fundamental part to growing your business. If you only rely on spending money on ads to get customers, things will only get more and more expensive for you.
But if you have an organic marketing channel that gets you “free” customers, then this creates more margin in your business.
My goal with this service is to offer premium local SEO services to detailers at an effective price. One of the main reasons I started this service was due to the horror stories I heard of detailers paying $5,000 for a website only to not have any results.
I don’t focus on creating the most modern and groundbreaking websites. There’s companies that are making $10M to $300M in annual revenue and their websites are pretty simple and straightforward.
Design makes your website look nice but optimization is what grows your business. Too many detailers get hyper-focused on design and spend thousands of dollars or dozens of hours designing it, but in the end, don’t get any results.
The primary method I’ve grown my detailing business over the last ten years is SEO. What I’ve done to stay on the top of the search results for a decade is the same system I use to optimize your website.
On-Page Optimization: This includes choosing the right keywords, optimizing the page title, meta description, URL, adding the proper H1 and H2 tags across the site, interlining across the pages, and so on.
Quality Content Writing: On average, each page we create is going to be 1,000 words in length. This is quality content that we write to talk about your service, what it does, why someone needs it, the benefits of it, the process, and more. This isn’t some random AI written content that sounds like a robot.
Google Business Profile Optimization: Six years ago, this wasn’t as big of a deal as it is today. The Google Business Profile is what gets a majority of the clicks and having a properly optimized profile is essential.
Link Building: This is when you get another website to link back to your website. The kind of links that you get is very important because if you find low-quality spammy links, that can negatively affect your rankings and even come with a penalty.
It’s a flat monthly rate of $450 per month. But how long it takes depends on how many pages we’re going to create for you. If we determine you can have a 15 page website, and we deliver 3 pages per month, that means it’ll take us 5 months to complete your website. If you have a 9-page website, it’ll take us 3 months to complete the website.
You don’t pay us forever. You pay us until we’re done fully optimizing your website. There’s no contract. You can cancel or pause whenever you want. That being said, SEO is a very slow process. If two months into the process you want to cancel, you’re only hurting yourself since that’s simply not enough time for anything to happen.
This is a very systematized process to complete your website. Once you sign up, you’ll complete a 20ish question form so we can get the baseline information of your business, the services, service area, etc…
There’s three parts to the process. The first half of the month we spend time writing the content inside a Google Doc. Then in the middle of the month we send you the Docs for you to review and add any feedback. Next, towards the second half of the month, we upload the content to your website.
So the first part of the month is writing the content, middle of the month we send you the content for review, and then the last of the month we upload the content to your website.
On top of that, we’ll create a page schedule so you know what months you’re getting which pages. That way there’s no second-guessing what’s going on with your website. We already know in advance which months you’re getting what pages and you understand how we deliver those pages.
Results will vary from business to business. It’s as simple as that. Two of the same businesses, in the same area, offering the same kind of service, can have two completely different results.
It’s not just about getting leads. You have to take everything into consideration:
What city are you in? What’s the population? How competitive is your market? What services do you offer? What are your price points? How do you answer the phone? How many times do you follow up? How do you greet customers in person? Do you arrive on time?
You can get 100 leads in a month but if you have a 10% close ratio, that means out of 100 leads, you only booked in 10 customers. At that point, that has nothing to do with marketing or leads. That’s 100% on your business and sales process to improve those results.
There are all things that factor into what affects your business. The best thing you can do is optimize every part of your business to get the most out of it.
There’s no one thing that grows your business. Marketing is important but it’s not everything. Sales is important but it’s not everything. Detailing is important but it’s not everything. You need all things to be optimized in order to maximize your results.
That’s why, for the duration of the service, you get access to my online training platform Detailers Growth Academy. I always recommend you to watch the Know Your Numbers module and the Sales module. These two things will dramatically change your business, regardless of the kind of marketing you’re doing right now.
If you’re at a 10% close ratio and you want to book 30 jobs per month, that means you would need 300 leads per month in order to hit your goal. That’s just crazy.
If you’re able to increase your close ratio from 10% to 25%, if you want 30 customers per month, you need 120 leads per month. If your close ratio was 50%, you’d only need 60 leads per month.
This is why it’s never just one thing that grows your business. You’ll learn all about that inside of Detailers Growth Academy.
I already have a website from another agency. Can you work with the one I have?
For the most part, yes, unless your website was built on something very different than what I typically see.
How long does it take to get SEO results?
The reality is no one can guarantee you a specific timeline of results. I’ve worked with students in the past where they rank their website in three months and others where it takes twelve months. For me, when I started on my SEO, it took me nine months to see results.
That’s why you also get access to all of my training when you become a client. Depending on where you are in your business, you can implement the systems in the training to keep moving your business forward.
How long does it take to get results?
Generally speaking, it takes 6 to 9 months to see some kind of results. This is dependent on your market and competition. No two businesses, even in the same area, are going to have similar results. There’s so many nuanced things that go into generating results.
Do I own my website or do you own it?
You’re the full owner of the website! You’ll invite me to your website as an editor so I can make all the edits and such. Once the website is complete, you’ll simply remove me as a user and we’re done.
It may sound surprising, but other agencies won’t disclose this information and will require you to pay an additional $2,000 to $5,000 to get your website. You’re basically renting your own website without knowing. That’s not good.
Do you create a new website for me?
No, we use your current website unless you have some issues or need to start a new website from scratch. Aside from that, whether you use Squarespace, Wix, or WordPress, we’ll use that to optimize your website.
What’s the difference between this and all of your other courses?
This is my highest-level service I offer to detailers. It’s a done-for-you service where we’ll do all the heavy lifting. On top of that, you also get access to all of my training so you can learn and implement systems into your business.
“I paid $3,000 for a website but I’m not getting any customers. What’s wrong?”
Paying for a professional looking website doesn’t have any correlation to having a fully optimized website that generates leads. I’ve talked to many detailers who paid for a very nice looking website but doesn’t actually generate any results. That’s the difference between focusing on design versus optimization. Design makes a website look nice but optimization grows your business.
Take some time to listen to my podcast where I talk about SEO, running ads, website design, and more. You’ll get a better understand of what we do.